Ninety percent of Instagram users follow at least one business. And it’s not just B2C. Over 36% of B2B decision makers use Instagram to research new products or services. If you aren’t noticed, it’s not the algorithm, it’s your content.
If your Instagram efforts aren’t paying off, blaming the complex algorithm for leaving your brand behind is counterproductive. Maybe it’s time to make a change in your content marketing strategy.
Shortcuts like subscribers for cash and chatbots that interact on behalf of brands have become obsolete. This would cause a temporary increase in the number of subscribers, but may not help brands in the long run.
Here are some tips for building a valuable community on Instagram that genuinely cares about and engages with your brand by creating rich, mobile-focused content.
Clearly define objectives
This is where everything you do and the success of your endeavor will be decided. Answer the question – why is your brand on Instagram? It could be brand awareness, lead generation, establishing your brand as an industry leader, etc. You can have a combination of goals which is great. Unless you have a goal in mind, you are unlikely to achieve it.
Your personalized audience
Instagram audiences are more urban and younger in nature. It is important that your audience for Instagram is defined and defined as a Custom Audience. These are the people you want to contact, engage, and potentially influence to become customers.
Instagram is a visual medium, so your posts just need to look great. If you are using images other than photos, such as infographics or animations, make sure they are crisp, clear, easy to read, and visually pleasing. Ultimately, your brand is competing for the wit against all of this fierce competition and revamped content, stock images, or other visual killers that drive down your brand value and your ROI. Your visual content should be compelling. Beautiful photos are beautiful, but if they don’t tell a story or get viewers excited, they won’t engage subscribers.
Establish your brand ‘watch’ on Instagram
Once you’ve decided what kind of content to post, you need to decide what it will look like. As we explain in our article on creating an Instagram aesthetic, color influences purchasing decisions and brand recognition. Your Instagram look should be consistent across all of your posts, helping followers easily recognize your content in their feeds.
In either case, you will need to use a partner vendor to sell the gift cards. The options appear when you try to add the sticker or button to the gift card.
Use all content formats judiciously
Stories, Reels, IGTV, Publications and more. Instagram offers a variety of content formats, which should be used well and not be ignored. The Instagram feed is a great way to grab the attention of your audience because it is fleeting in nature and has a separate location in the area above the news feed. Stories that portray cohesive brand messages such as lucrative offers, puns, witty and relevant content are sure to appeal to audiences. Plus, compelling brand stories that combine with business goals help improve new user visit rates and retain customers. The reels, on the other hand, promote snacking video content. In addition to these formats, the opportunities to use Instagram trends on reels are a great way to be discovered.
Remember those messages with national flags painted on faces or filters that let you try on a new jewelry or tie. This is the job of augmented reality (AR) filters. These are photos that are often changed instantly with effects when shooting with front or rear cameras. In no time, they gained the appreciation and obsession of Instagram users. Some result in higher levels of consumer engagement by encouraging responses, opinions and feedback. It’s a golden chance for brands to get closer to the audience that matters because these filters are clickable, redirecting consumers to brand pages.
Brand and unbranded hashtags
Relevant hashtag is to your content what honey is to bees. While unbranded hashtags operate on varied demographics and help people find the products and services they are looking for, branded content allows brands to establish their authenticity. Hashtags can help consumers trace their needs to brands that meet those needs. Additionally, hashtagged content appears in feeds that may or may not follow branded accounts. It is therefore essential to include relevant experimental or new hashtags. What better way to get Instagram followers for free!
Use Instagram geotags for local discovery
Besides hash tags, using geo tags is a great way to get discovered locally. Locations not only have their own Instagram feed, but also their own story, just like hashtags you can contribute to when using the location sticker in your own stories.
Content generated by influencers
With their entertaining personalities and established audience bases, influencers are well positioned to become brand ambassadors. Partnering with the right industry influencer can help brands build their online presence while improving their connection and revenue. Try different things like an Instagram takeover. It’s a cool way to market and create a buzz.
Track engagement rates
Engagement is the most important matrix you can follow. Every piece of content should be tracked for engagement, comments, and conversation value. An account that has 50,000 subscribers but gets 100 likes on one post has fallen into the dark abyss of anonymity.
Instagram’s algorithm favors posts that have a high engagement rate. But often we see brands just focusing on metrics like likes or going completely to the extreme on the other end of the spectrum and just looking at sales. While this is not wrong, commitment is the main matrix that must be followed; Then progress towards your leads and conversion goals.