In today’s business climate, digital marketing is more important than ever. With studies showing that 75% of marketing teams have increased credibility and trust in their business through various digital marketing tactics, it’s clear that a solid digital marketing strategy is critical to success. But when it comes to identifying the right digital marketing mix for your business, you need to know what to look for, and the BBB team is here to help.
Whether you’re a small business owner just getting started in digital marketing or a seasoned marketer looking to take your strategy to the next level, identifying a digital marketing mix that works for you is critical to your success. .
Believe it or not, most of the work involves testing different digital marketing strategies. This means spending time understanding what works best for your business and what gets the best return on investment (ROI).
As you experiment with different digital marketing strategies, you’ll notice that certain approaches work better for your business than others.
For example, while social media marketing can be a great way to build your brand and generate new followers, where you spend your time will vary depending on your audience.
While 71% of consumers say they are more likely to buy from a brand they follow on social media such as Facebook or Instagram, around 80% of B2B buyers are more likely to come specifically from LinkedIn. This means that if you are a B2B business owner, you should prioritize building your social media presence on platforms like LinkedIn. In contrast, those in B2C businesses should focus on building a presence on platforms like Facebook and Instagram.
This shows how important it is to experiment with different digital marketing strategies and understand what works best for your business.
There are a lot of things to consider when it comes to growing your business, and digital marketing is one of the most important. If you’re ready to work harder and increase your sales, use these tips from BBB.
1. Develop detailed audience personas
This is a vital digital marketing tactic that every brand, B2B or B2C, should practice. The more detailed your audience personas, the more targeted and personalized your content and offer becomes.
This is crucial given that 80% of consumers say they are more likely to do business with a brand that takes the time to personalize their experience and offerings. In comparison, 66% of consumers expect brands to understand their unique and individual needs.
2. Invest in regular keyword research
When looking to double down on your digital marketing efforts, one of the best ways to do this is to invest in regular keyword research.
With around 93% of online sessions starting with a keyword search on one of the major search engines, researching what your audience is looking for is critical to your success.
This allows you to develop detailed keyword lists that include long-tail variations of common keywords, increasing the likelihood of you ranking on page 1 of a search engine result when someone searches for the keywords/phrases you are targeting.
3. Use proper SEO best practices
Search Engine Optimization (SEO) combines tactics that help your content appear higher in organic search results. This includes things like creating compelling content optimized for the keywords/phrases your audience is actively searching for, using internal and external link building, and more.
With over 2.55 trillion searches performed through Google in 2020, getting your content to appear in organic search results is a key part of your digital marketing strategy. Some of the most common SEO best practices to implement in your digital marketing strategy include:
• Develop web content based on your keyword research
• Optimize all visual elements
• Optimize page loading speed
• Optimize titles/subtitles
4. Properly align your brand across all channels
Brand consistency across all channels plays a bigger role in fostering trust and credibility between you and your audience than you might think.
Think about it. If you don’t create a consistent omnichannel experience across all of your channels, you’re leaving a lot of potential sales on the table.
The more time and effort you put into developing a cohesive digital marketing strategy focused on building an identifiable and engaging brand across all channels, the more likely you’ll be able to connect with your ideal audience. which in turn increases your chances of generating more sales.
Want to learn how to build a digital marketing strategy that gets results? BBB is a great starting point. We provide educational content and best practices for small business owners at every stage of their growth.
Continue to refine your digital marketing strategy with more great tips from the BBB. Be sure to visit BBB Headquarters at BBB.org/BizHQ.
Ashley D. Su
4 min read
