Nielsen’s Footprint as a Leader in Global ROI Measurement Continues to Expand with the Addition of Lululemon
NEW YORK, May 10, 2022 /PRNewswire/ — Nielsen has been selected by lululemon athletica inc. as a preferred marketing mix modeling (MMM) provider in United States and Canada. In this role, Nielsen will provide lululemon with a holistic understanding of marketing tactics that drive desired results in the brand’s key markets, enabling the brand to fully quantify the effectiveness of current marketing efforts and unlock future opportunities for maximize return on investment. Nielsen’s Marketing Mix Modeling solution enables clients to assess the impact of their marketing investments, understand what’s working, and optimize budgets accordingly.
With more opportunities to interact with new and existing customers through online channels and social media, retail marketers need the right information to make the best marketing decisions that reach consumers wherever they go. find. Nielsen’s MMM solution provides this intelligence by measuring the impact of online (search, display, online video, social media), offline (linear TV, in-store promotions) and external factors that can affect product demand ( competitor actions, macro market trends). Additionally, MMM helps brands find the optimal channel mix to balance short-term sales goals and long-term brand growth.
When brands are armed with the most comprehensive understanding of the marketing decisions that drive outcomes such as sales, customer acquisition, or site traffic, they can identify what drives the highest returns and determine where and how they should spend to have the most impact.
“We are excited to work with Nielsen, in tandem with our teams, as we quantify the effectiveness of our marketing initiatives,” said justin richmond, director of digital analytics at lululemon. “Nielsen’s experience in brand marketing results and measurement will help us ensure that we add value to new and existing customers with resonant messages.”
“Advertisers need to be confident in their data and metrics to improve the effectiveness and ROI of their marketing spend,” said Dave Suwanski, vice president of MMM Product at Nielsen. “We are delighted that lululemon has chosen Nielsen as its measurement provider to confidently assess the investment of its comprehensive marketing efforts in its key markets.”
Nielsen is the world’s largest independent provider of MMMs and a leader in measuring marketing results, enabling businesses of all sizes and categories to understand the impact of their advertising, brand awareness and brand perceptions on the market. influence on business results. With an end-to-end view of how people connect and experience brands, Nielsen’s Outcomes solutions provide detailed strategic insights across all marketing touchpoints so brands can prove value. of every dollar spent on marketing to make future informed investments.
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent, actionable insights so they can connect and engage with their audience, now and in the future. .
An S&P 500 company, Nielsen NLSN operates worldwide in more than 55 countries. To learn more, visit www.nielsen.com or www.nielsen.com/investors and join us on social media.
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