Ashley D. Su 
One of the best things about digital marketing is the data behind it. Businesses can use this data to do more of what works and less of what doesn’t. Traditional forms of marketing, like direct mail, come with little data, so it’s hard to know if it’s working. An e-commerce lighting company used data from its digital marketing efforts in 2020 to make big changes in 2021, and it paid off.
In this case study, an e-commerce lighting store used past data and the Marketing 360 multi-channel marketing strategy to maximize conversions, revenue, and ROI. With the help of their team at Marketing 360, this company saw just how impactful the right strategy and data analysis could be.
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After reviewing data from their digital marketing efforts in 2020, this e-commerce company, along with its Marketing 360 success manager, knew they needed to focus their efforts on a true multi-channel marketing approach rather than focusing solely on on a domain. With that in mind, they were able to increase their clicks and engagements by 51%, their conversions by 1,525%, and their ROI by 148% in 2021.
The strategy? Marketing 360’s content marketing team made sure their product pages were fully optimized with professional descriptions, great product photos, and the best keywords sprinkled throughout. Then the social media management team got to work helping them establish an active presence on the social platforms where their customer base was – Facebook and Instagram. Their Marketing Success Manager also ran a plethora of different paid ads on Google, Bing, Facebook, and Instagram to support content marketing and social media efforts.
Due to the extremely useful data collected by their marketing efforts in 2020, the Marketing 360 team was able to make adjustments and recommendations to put this e-commerce business at the top.
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