Ashley D. Su 
Blaze Fast-Fire’d Pizza was one of the fastest growing chains in years, but the pandemic has slowed things down for everyone – Blaze included. Now, 10 years later, Blaze is ready to reignite growth with the help of its new Director of Marketing, Vince Szwajkowski, and the introduction of his own app.
Szwajkowski took office in October 2020 after spending years in the hospitality and film industries. It’s his first foray into the restaurant environment, and he believes the mid-pandemic was a great time to be thrown into the fire.
“I think when you walk into a company that is constantly being tested every day in every state, it really allowed me to learn more about the company and our guest … and how our value proposition has remained true, ”Szwajkowski told NRN. .
Part of Szwajkowski’s strategy in the increasingly crowded digital marketing world is to focus on specific segments rather than a large national ad campaign.
The biggest thing the brand has done in the past eight months is to develop its own app.
Not yet released, the app will give customers the ability to interact with the growing brand even more than ever before, and give the fast-casual chain increased customer access on a daily basis.
Blaze is hoping to one day land a SuperBowl business niche, but for now, the channel is releasing its first video ad in combination with digital marketing. Szwajkowski spoke to NRN about all of this and more.
