BY DOUG AND POLLY WHITE Special Envoys
QUESTION: I have just started my new business. I know I have to market my product to be successful, but I don’t know where to start. Do you have any recommendations?
ANSWER: For small businesses, we recommend marketing that translates into sales. It’s supposed to be humorous, but it’s true.
It’s also amazing how often small businesses invest large sums of money in marketing programs that don’t generate sales.
When considering a marketing plan, there are a plethora of options.
Depending on your business, it may be more profitable to advertise in print, radio, or television.
Direct mail is successful for certain types of businesses.
Search engine marketing or an aggressive social media campaign may be the best.
One-on-one networking can be very effective in some situations.
Perhaps an intense public relations campaign focused on educational marketing would work.
Unfortunately, there is no generic answer to your question – there is no one-size-fits-all solution.
However, answering three questions can lead you to the right marketing mix for you: