Ashley D. Su
Marketing is not a product battle; it’s a battle of perceptions. The main elements of a marketing...
Month: October 2021
Marketing technology (MarTech) in India has experienced significant growth following the rapid expansion of the digital economy....
Why Bilibili Is Becoming A Key Marketing Channel For Beauty Brands Targeting Chinese Gen Z
4 min read
Bilibili is a Chinese long-form video sharing platform that is quickly becoming an important channel for brands...
Rivian Automotive Inc.’s filing for an initial public offering continues to offer a wealth of information about...
Memes are easy, crisp, practical, and most of all, humorous. Their tendency to go viral instantly, coupled...
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BrewDog, the so-called punk brewer, posted softer edges this week after finding itself on the wrong side...
Content marketing is a lot like baking. While an ingredient – say a blog post or chocolate...
Andy ford (Andy Ford is Head of Marketing Science, Australia, Facebook and Mark Henning is Executive Director,...
Rebecca Minkoff is no stranger to experimenting with new marketing channels. The women’s fashion brand has created...
Marketing alcohol has always been difficult in India, a country with a restrictive regulatory environment, a task...
WASHINGTON, October 13, 2021 /PRNewswire/ — The Out of Home Advertising Association of America (OAAA), the national...
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Insights to improve performance analytics designed to increase OHO’s share of omnichannel marketing spend Posted: October 13,...
IRVINE, Calif .– (COMMERCIAL THREAD) – Pat Mercuri, President of Managed Direct Response continues to promote the...
As the travel recovery continued through the summer, the big online travel giants scrutinized their marketing investments...
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Getty Images Few traders find themselves digging a Covid hole as deep as the one that engulfed...
According to the Nielsen India e-commerce consumer panel, there has been a rapid double increase in average...
