Ashley D. Su
“How does direct mail fit into your communication and marketing channel strategy? That’s the question I asked...
Month: August 2019
Marketing Mix can be defined as the set of marketing variables that a company implements in an...
Marketing Mix can be defined as the set of marketing variables that a company implements in order...
The advertising market is crowded. In such a competitive market, with all these brands jostling for space,...
LadyBB/Pixabay Marketers sometimes have “shiny new object syndrome” and rush to test new channels. Yet despite all...
Marketing practitioners have long followed a time-honored formula – the marketing mix – to guide planning and...
