Ashley D. Su
PHOTO: Shutterstock Marketing teams are increasingly under pressure to stand out from their peers at a time...
Jack Daniel’s hired Amplify to help the brand branch out beyond rock’n’roll and launch a new music...
Since the birth of P&G “Above the Line” and “Below the Line” in the 1950s, brands have...
The meaning of the word “influencer” goes beyond people who simply use their influence to try to...
only fans, the London-based content subscription platform where creators can earn money from ‘fans’, is dropping its...
The goal of SEO is to improve the ranking of a web page in the results displayed...
True Success Coaching | Business Icon Interview Present Host | Member of the National Association of Speakers...
Wynn Resorts and Austerlitz Acquisition Corporation I canceled the agreement that would have seen the subsidiary Wynn...
Imagine you’re sitting in a room with 100 televisions all on at the same time. What would...
Marketscience Launches BaseDynamics: A More Accurate Measurement of Short- and Long-Term Marketing Effectiveness NEW YORK and LONDON,...
Marketscience Launches BaseDynamics: A More Accurate Measure of Short- and Long-Term Marketing Effectiveness NEW YORK and LONDON,...
Natural products retailer Sprouts Farmers Market did not disclose its pricing strategy when rolling out its new...
The travel giant praises its “high marketing efficiency” for having its strongest quarter ever, after shifting its...
Since the spring, the social media company formerly known as Facebook has been assessing where it advertises...
Marketing is not a product battle; it’s a battle of perceptions. The main elements of a marketing...
Marketing technology (MarTech) in India has experienced significant growth following the rapid expansion of the digital economy....
Why Bilibili Is Becoming A Key Marketing Channel For Beauty Brands Targeting Chinese Gen Z
4 min read
Bilibili is a Chinese long-form video sharing platform that is quickly becoming an important channel for brands...
Memes are easy, crisp, practical, and most of all, humorous. Their tendency to go viral instantly, coupled...
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BrewDog, the so-called punk brewer, posted softer edges this week after finding itself on the wrong side...
Content marketing is a lot like baking. While an ingredient – say a blog post or chocolate...
Andy ford (Andy Ford is Head of Marketing Science, Australia, Facebook and Mark Henning is Executive Director,...
Rebecca Minkoff is no stranger to experimenting with new marketing channels. The women’s fashion brand has created...
Marketing alcohol has always been difficult in India, a country with a restrictive regulatory environment, a task...
WASHINGTON, October 13, 2021 /PRNewswire/ — The Out of Home Advertising Association of America (OAAA), the national...
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Insights to improve performance analytics designed to increase OHO’s share of omnichannel marketing spend Posted: October 13,...
IRVINE, Calif .– (COMMERCIAL THREAD) – Pat Mercuri, President of Managed Direct Response continues to promote the...
As the travel recovery continued through the summer, the big online travel giants scrutinized their marketing investments...
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Getty Images Few traders find themselves digging a Covid hole as deep as the one that engulfed...
According to the Nielsen India e-commerce consumer panel, there has been a rapid double increase in average...
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Balmain presented its Spring / Summer 2022 collection at Paris Fashion Week on Wednesday, marking its first...
It’s not news that TikTok is now the most popular platform for creators. With a global presence...
The IPL craze in India is nothing new. With an audience of over 400 million users, it...
But to take advantage of this drastic shift, brands need to embrace a new entertainment mindset and...
Breadcrumb Links Characteristics For a smooth customer journey Author of the article: Northern trade Release date :...
Ninety percent of Instagram users follow at least one business. And it’s not just B2C. Over 36%...
Start the fall with Marketing and Branding Month at Inman. We deepen agent branding and spend best...
Adobe previewed the upcoming release of its Marketing Mix Modeling, an artificial intelligence-powered feature that enables marketers...
PHOTO: Tim Mossholder | unsplash Over the past decade, new, well-received strategies have revolutionized B2B marketing and...
InvivoGen is a manufacturer of life science research products with three regional headquarters based in Toulouse, San...
Marketing such sites is a delicate balance of collaboration, largely predetermined by contracts. Many shop-in-shops are simple...
Are you looking for a way to boost your marketing strategy and increase your sales? If you’re...
Recently, we shared 4 Tips for Auditing a B2B Marketing Strategy to provide guidance for marketers looking...
Blaze Fast-Fire’d Pizza was one of the fastest growing chains in years, but the pandemic has slowed...
Marketers are looking for other ways to measure the effectiveness of their advertising campaigns, especially in the...
In today’s digital age, marketing has become more important than ever. With a focus on data and...
Data can be a powerful tool. Learn how to use new research from the Water Quality Association...
For her fall campaign, Madewell asks the question “What are you made of?” “ It’s a revamp...
Breadcrumb Links Characteristics Know your audience and build your brand image Author of the article: Northern trade...
Anthemic and preference changing brand campaigns have been the cornerstone of consumer packaged product marketing for decades....
We’ve said it before and we’ll say it again: Content marketing isn’t about creating content. It is...
Founded in 1866 by Dr. John Ellis when he discovered the lubricating properties of distilled crude oil,...
Both in-person and online purchases are seeing an increase in their respective numbers. No one has a...
As you navigate the turbulent seas of marketing, don’t lose sight of one of your most important...
Workforce Development, Aging and Community Services (WDACS) in Los Angeles County serves a wide range of constituents,...
Over the past decade, the industry’s trend towards non-personal promotion (NPP) has been impossible to deny. Unlike...
When creating a marketing plan for their products, companies have to put a lot of effort, resources...
In an age where consumers spend more time on mobile than on any other form of media,...
This article was translated from our Spanish edition using AI technologies. Errors may exist due to this...
Partnering is a well-established marketing strategy to increase reach and conversion, helping brands both extend reach and...
With traders under extreme pressure to meet revenue goals, marketing efforts at the top of the funnel...
NEW YORK, June 24, 2021 (GLOBE NEWSWIRE) — Logiq, Inc. (NEO: LGIQ) (OTCQX: LGIQ), an award-winning global...
Why is video marketing so popular? Everyone from 10-year-olds to seniors wants to make a video. And,...
NEW YORK, June 24, 2021 (GLOBE NEWSWIRE) – Logiq, Inc. (NEO: LGIQ) (OTCQX: LGIQ), a global provider...
Email signatures are one of the most overlooked aspects of a well-balanced marketing strategy. It’s a way...
When it comes to working with influencers, Visible looks for long-term partnerships. The brand, a Verizon digital-only...
From its humble but spirited beginnings in an outdoor market in 2004, Portland, Maine-based Sock It to...
Unilever Says The Advertising World Is At Risk Of “Culture Cancellation” And Is Doing Its Part To...
The ad technology industry has undergone substantial changes in the past 12 months, but not just because...
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dpa / photo alliance via Getty Images At wireless speaker company Sonos, I recently asked Sonos VP...
Klarna – the buy now, pay later fintech company – is trying to grow its user base...
The past year has posed a situation that has strengthened the cause of new-age marketing channels over...
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Universal Images Group via Getty Images At Ace Hardware, the marketing strategy is based on harnessing the...
Whether you are a solo practitioner or a lawyer in a small firm, you probably already know...
Soti Vayena, Senior Digital Marketing Manager at WayMore, a business unit of AMD Telecom, examines the role...
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Getty Images for Bacardi With a premier spirits line that includes Gray Goose Vodka, Patrón Tequila and...
Content creation agencies provide SEO and internet marketing strategy. Content creation is the process of developing and...
David Frei, CEO of Swaarm, is considering alternatives to leading advertising platforms for brands looking to maximize...
After a tumultuous 2020, many marketers are facing pressure to recover lost revenue and increase campaign performance....
GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, today announced the appointment of Dr....
NEW YORK–(COMMERCIAL THREAD) – GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, today announced...
