KidGlov, a marketing and advertising agency with offices in Lincoln and Omaha, Neb., just launched a new video resource, Buttoning Up Your Content Marketing Strategy.
Content marketing is the strategic marketing approach of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience — with the goal of driving profitable customer action, according to the Content Marketing Institute. It’s one of the best ways to generate donors and leads for nonprofits, brands, and businesses.
During the video, content marketing experts Lyn Wineman and Jazmyn Brown provide helpful tips on creating a content marketing strategy, starting with why every organization should have one in the first place.
“Content marketing is important because it answers your audience’s questions and helps you build trust, develop relationships, improve conversions and generate leads,” says Lyn Wineman, president and chief strategist of KidGlov . “In today’s era, customers expect consistent, high-quality content from their favorite brands.”
Both experts agree that every organization can benefit from a content marketing strategy, if done the right way.
“Every organization should have a well-rounded content marketing strategy,” says Jazmyn Brown, content marketer and copywriter at KidGlov. “This includes setting realistic goals and key performance indicators. The time, effort, and resources are worth it, and it will all pay off once you see results and leads coming your way. »
After watching this video, a person will know this key information:
The importance and power of the content marketing process: Clients will understand the impact content marketing can have on their lead generation strategy and how the process builds from step to step.
How to create customer personas: Customers will know why having customer personas is so important before creating content and what their customer personas should include – such as a day in the life, challenges, and preferred way to consume content.
The best content marketing strategy that works for all industries: Clients will learn about content goldmine strategy and how it can work for their organization, regardless of industry.
The best ways to use search, email, and social media to share content: Clients will become pros at creating and distributing content across channels (search, email, and social media) that strategically drive traffic to their site.
Lyn Wineman is a marketing guru with over 30 years of experience. She is the founder of KidGlov, a full-service boutique advertising agency where she leads a team of passionate and talented professionals who drive growth through branding and marketing communications. With a Hubspot certification in content marketing and a wealth of customer experiences under her belt, Lyn has mastered the strategic side of content marketing and has successfully helped organizations with theirs.
Jazmyn’s content marketing journey began at Flywheel years ago, where she created video workshops, dozens of downloadable resources, and over 30 blog posts to attract new leads. Now she implements and delivers content marketing strategies for KidGlov clients while focusing on the team’s own tactics. With a certification from the Content Marketing Institute, Jazmyn has mastered content marketing strategy, ideation, and execution.
“The days of relying on traditional marketing are over,” says Jazmyn. “It’s time to create content so valuable and relevant to your audience that they’re practically throwing their email at you.”
The Buttoning Up Your Content Marketing Strategy video is a great resource for all organizations and businesses. For more information, visit https://kidglov.com/free-video-resource-content-marketing-strategy.
There’s no doubt that content marketing works, but the effort can be intense. KidGlov will work with clients to develop the strategy and deliverables so they can get back to what they do best: growing their business. Whether it’s a content marketing strategy, campaign, or email series, KidGlov can help.
KidGlov is a content marketing agency and certified B Corp with offices in Omaha and Lincoln, Nebraska, specializing in nonprofit marketing, healthcare marketing, financial marketing, social marketing, and business-focused businesses. goals. Learn more at KidGlov.com, [email protected]or by visiting their Omaha office at 2120 South 72nd Street Suite 640 Omaha, Nebraska 68124.
2120 S 72nd Street, Suite 640