Today 19% of marketers have a budget of $1000 to $10,000 per year for the influence marketing strategy! Additionally, 18% of marketers plan to invest between $100,000 and $500,000 per year, according to data from BigCommerce. These statistics clearly indicate that influencer marketing is currently being leveraged by a wide range of businesses, from SMBs to multi-million dollar brands.
This increase in investment implies an increase in the return on investment obtained from influencer marketing campaigns. To quote a recent study by Convince and Convert, influencer marketing can achieve up to 11 times greater ROI than banner advertising! Impressive, right? You must be wondering how brands achieve such results through their influencer strategy. The secret lies in the expertise of best influencer marketing agency, such as Grynow Media Pvt. ltd.
Working at both ends of the spectrum, i.e. with influencers as well as brands, allows influencer agencies like Grynow to develop a holistic perspective while curating a bespoke influencer strategy for brands. . Let’s explore how the company creates a successful influencer marketing strategy for its clients!
How to Create a Winning Influencer Strategy in 2022
Analyze consumer behavior to find pain points
The analysis of consumer behavior and their weak points is a crucial element in understanding their decision-making process. This allows us to examine the most lucrative points in the consumer journey in order to counter them, introduce them and therefore influence them towards your brand at these points of change.
In simpler terms, if we know how the average consumer thinks or spends their money, we can capitalize on those inflection points and create a strong organic tilt towards a brand. Understanding these crucial metrics allows agencies to create a personalized influencer marketing strategy that is sure to drive impressive results. Apple could use hybrid OLED technology for future iPads.
Leveraging micro-influencers for high organic engagement in influencer marketing strategy
A very obvious notion about the influencer marketing industry is that the bigger the influencer, the greater the results of their influencer marketing strategy. However, what brands don’t realize is that they can also get a nice ROI through smaller influencers, more commonly known as micro-influencers.
Influencers who have between 10,000 and 100,000 followers are micro-influencers. Due to a smaller audience, micro-influencers engage with their audience on a much more intimate level, which results in generating higher organic engagement on their content. Leading influencer agencies like Grynow leverage this fact to create a successful micro-influencer strategy.
Monitor, refine and rehearse influencer strategy winning points
Keeping a real-time eye on influencer campaign progress allows agencies to understand what is working and what is not, producing the expected results. Thus, they monitor the defined KPIs of the campaign to accentuate the practices that work well and lose the activities that are not. These KPIs are defined before the campaign goes live according to the objectives to be achieved. They are monitored and tracked by means such as specific hashtags, tracking links, affiliate links, etc. This is a surefire way to ensure a winning influencer marketing strategy for brands. Edit Tweet functionality: Twitter will be rolling out the Edit button soon, here’s what we know so far.
Show authenticity over perfection with content strategy
The main differentiator between celebrity endorsements and influencer marketing is the determining factor in displaying authenticity. Content creators have established a strong connection with their audience by being raw and relating to them. This is what marketers focus on when developing a content strategy for an influencer marketing strategy.
It’s easy for brands to let their product promotion focus dominate the content strategy, setting a commercial tone for the influencer campaign. In order to avoid this mistake, leading influencer marketing agencies like Grynow allow content creators to lead the discussion around content strategy as they better understand what will click with their audience! Thus, for a successful influencer marketing strategy, the contribution of influencers becomes crucial.
To create a successful influencer strategy, brands need to be open to rapid change, think outside the box, and last but not least, consider influencer contributions. Top influencer companies like Grynow Media Private Limited are creating a disruption in the influencer marketing industry by experimenting and exploring beyond the traditional aspects of influencer marketing and thereby bringing a new twist to strategies influencer marketing.