They say all publicity is good publicity, but last week Electronic Arts proved that wasn’t quite true. I’m sure you internet geeks are all familiar with the current meme of the month, “She’s 10”. You basically rank someone out of 10, but then provide a major flaw that lowers their ranking. Well, EA joined in on the fun and it backfired.
EA tweeted “They are a 10 but they only like to play solo games.” The problem is that the tweet has alienated their own fans as many gamers actually prefer single-player games. The plot thickens now as the tweet is believed to have been part of a failed marketing ploy. Can I get a major oof?
Speaking of single-player EA games, the highly anticipated Star Wars Jedi: Survivor launches next year. Check out the trailer below.
According to a new report from For The Win, the tweet was poorly received by many EA developers who are currently working on upcoming single-player titles. In an attempt to undo the damage, leaked information on the company’s Slack channels showed EA concocted an emergency marketing ploy to reverse the tweet’s reception.
The plan was reportedly to have EA’s various studios respond to the tweet, essentially roasting each other while using it as an opportunity to showcase all of their upcoming single-player games.
An anonymous source told For The Win: “As the backlash grew and more of us were assertive, a plan was hatched – very haphazardly – for other internal studios to respond to this tweet. They desperately trying to turn things into a positive, even people who worked on multiplayer games didn’t like it.
It’s safe to say that the developers and studios didn’t agree with the “roast” strategy, with another source stating that “the most agreed-upon idea was to take responsibility for it and get on with it.” excuse”. This is indeed what EA finally decided to do, conceding that, “Well deserved roast. We’ll take that L because playing single player games makes it an 11.” Overall, I call it a colossal failure.