Ashley D. Su
Rahul Deorah, Marketing Director, apna.co. As we prepare for the India Communication Summit 2022, a special series...
Marketing mix
Identify, Understand, Educate, Promise and Fulfill. Is it marketing or experience design? Is it both? The closer...
Nielsen’s Footprint as a Leader in Global ROI Measurement Continues to Expand with the Addition of Lululemon...
Marketing is the entrée before the main course, and finding a mix of marketing materials that works...
OAAA forms Brand Council to amplify role of OOH in omnichannel marketing mix, and other areas
2 min read
OAAA forms Brand Council to amplify role of OOH in omnichannel marketing mix, and other areas By...
Deepak Sinha As we prepare for the India Communication Summit 2022, a special series has been introduced....
Written by Mark Challinor, Manager of INMA’s Advertising Initiative, and INMA’s Ideas blog editor Paula Felps, The...
Customer advocacy, also known as word of mouth marketing, is one of, if not the, the most...
By Nisha Purswani, Vice President – Client Solutions (Analytics and Data Science) at The Smart Cube Marketing...
Ask anyone in the mortgage business, whether it’s a broker, packager, technology company, service partner, or...
“Data-driven thinkingis written by members of the media community and contains fresh insights into the digital revolution...
This section is Present This section was produced by the editorial staff. The client did not have...
TikTok has grown so much that advertisers simply can’t ignore it anymore, says Ishaba Haque. In September...
Increasingly, success is tied to tangible metrics like bottom line results. CMOs need to show how various...
Algorithms derived from machine learning can have their use in a variety of fields. We can see...
Imagine that you are the product that you are trying to market. What would you be? How...
Doug & Polly White SHELBY LUM / TIMES-DISPATCH> ////////////////////////////// BY DOUG AND POLLY WHITE Special Envoys QUESTION:...
The meaning of the word “influencer” goes beyond people who simply use their influence to try to...
Marketscience Launches BaseDynamics: A More Accurate Measure of Short- and Long-Term Marketing Effectiveness NEW YORK and LONDON,...
Marketscience Launches BaseDynamics: A More Accurate Measurement of Short- and Long-Term Marketing Effectiveness NEW YORK and LONDON,...
Marketing is not a product battle; it’s a battle of perceptions. The main elements of a marketing...
Content marketing is a lot like baking. While an ingredient – say a blog post or chocolate...
Marketing alcohol has always been difficult in India, a country with a restrictive regulatory environment, a task...
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Insights to improve performance analytics designed to increase OHO’s share of omnichannel marketing spend Posted: October 13,...
WASHINGTON, October 13, 2021 /PRNewswire/ — The Out of Home Advertising Association of America (OAAA), the national...
As the travel recovery continued through the summer, the big online travel giants scrutinized their marketing investments...
The IPL craze in India is nothing new. With an audience of over 400 million users, it...
Breadcrumb Links Characteristics For a smooth customer journey Author of the article: Northern trade Release date :...
Adobe previewed the upcoming release of its Marketing Mix Modeling, an artificial intelligence-powered feature that enables marketers...
In today’s digital age, marketing has become more important than ever. With a focus on data and...
Breadcrumb Links Characteristics Know your audience and build your brand image Author of the article: Northern trade...
Anthemic and preference changing brand campaigns have been the cornerstone of consumer packaged product marketing for decades....
We’ve said it before and we’ll say it again: Content marketing isn’t about creating content. It is...
Over the past decade, the industry’s trend towards non-personal promotion (NPP) has been impossible to deny. Unlike...
When creating a marketing plan for their products, companies have to put a lot of effort, resources...
This article was translated from our Spanish edition using AI technologies. Errors may exist due to this...
Partnering is a well-established marketing strategy to increase reach and conversion, helping brands both extend reach and...
David Frei, CEO of Swaarm, is considering alternatives to leading advertising platforms for brands looking to maximize...
GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, today announced the appointment of Dr....
NEW YORK–(COMMERCIAL THREAD) – GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, today announced...
By: David Frei Using the right marketing mix plays an indispensable role in implementing a winning performance...
Breadcrumb Links Characteristics Author of the article: Northern trade Content of the article Omnichannel Marketing is a...
Caitlin bennett is Marketing and Client Solutions Manager at Alpha Digital. This beginning of the year in...
This section is Present This section was produced by the editorial staff. The client did not have...
Text messaging can help e-commerce marketers engage and retain customers, but it’s not a replacement for email...
“Use Signal”, a magical tweet that changed the fortunes of an application. against a tech giant and...
With Burger King IPO exploding in subscription, find out what role the changing facets of modern content...
Breadcrumb Links Special sections Author of the article: davepostm Release date : October 13, 2020 • October...
For many businesses, events have been a great way to grow their pipeline. Meet people face to...
“Data-driven thinkingIs written by members of the media community and contains new ideas about the digital revolution...
Marketing Mix Simulation: How Quantzig Can Help Dietary Supplement Manufacturers Increase Their MROI
2 min read
Marketing Mix Simulation: How Quantzig Can Help Dietary Supplement Manufacturers Increase Their MROI
LONDON–(BUSINESS WIRE)–Quantzig, a leading provider of scalable analytics solutions and data science services, today announced the completion...
What is the marketing mix? What are 4Ps? Here’s a useful definition: “The marketing mix refers to...
The 7 Ps marketing mix framework is a widely used management tool that helps companies identify the...
What is Marketing Mix Modeling? And what challenges does this pose for advertisers? Macy Edwards assesses the...
Elements of the marketing mix The main purpose of marketing is to increase sales. To do this,...
One of the consequences of the tragic coronavirus (COVID-19) outbreak is the cancellation of many events. In...
The main purpose of marketing is to increase sales. To do this, companies will create a marketing...
LONDON–(BUSINESS WIRE)–Quantzig, a global data analytics and consulting firm that provides actionable analytics solutions to solve complex...
Companies moving from traditional 4Ps to new age 4Es will be the ones that maintain or develop...
With the end of cookie-based user journey tracking on the horizon, interest in pre-attribution-era marketing theory and...
Marketing Mix Modeling Solutions Helped a Leading U.S. Pharmaceutical Company Drive Marketing ROI
3 min read
This press release is multimedia. View the full press release here: https://www.businesswire.com/news/home/20200302005664/en/ The success story also offers...
LONDON–(BUSINESS WIRE)–A global data analytics and consulting company, Quantzig, which provides actionable analytics solutions to solve complex...
Even with the evolving technologies available to communicate with your dealership’s prospects, direct mail should be a...
Glenlivet’s marketing mix is a cocktail of digital, social and experiential – AdExchanger
4 min read
The category of single malt scotch is reminiscent of images of captains of industry blowing cigars sitting...
The state of the industry It’s no secret that Amazon has made advertising one of its main...
“How does direct mail fit into your communication and marketing channel strategy? That’s the question I asked...
Marketing Mix can be defined as the set of marketing variables that a company implements in order...
The advertising market is crowded. In such a competitive market, with all these brands jostling for space,...
LadyBB/Pixabay Marketers sometimes have “shiny new object syndrome” and rush to test new channels. Yet despite all...
Marketing practitioners have long followed a time-honored formula – the marketing mix – to guide planning and...
ANGI Homeservices keeps its marketing mix in good shape with a combination of brand and performance
4 min read
Allison Lowrie is comfortable with data-driven marketing tactics. As CMO of ANGI Homeservices, the parent company of...
“Never create content just to create content.” Chances are you’ve seen this simple piece of advice echoed...
The term “marketing mix” has been defined as the set of marketing decisions and actions taken to...
On the glamor scale, the attribution of statistical modeling falls somewhere between flossing and pulling weeds. But...
LONDON–(BUSINESS WIRE)–Quantzig, a provider of pure-play analytics solutions, has announced the completion of its latest marketing mix...
LONDON–(COMMERCIAL THREAD) – Quantzig, a pure-play analytics solutions provider, has announced the completion of its latest case...
Video marketing is no longer a luxury; it is a necessity. As CEO of IntraLink Global, an...
Quantzig’s Strategic Marketing Mix Engagement for a Global Electronic Components Supplier
2 min read
LONDON–(BUSINESS WIRE)–Quantzig, a provider of pure-play analytics solutions, has announced the completion of its latest marketing mix...
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In order for your app to stand out from the competition, it isn’t just necessary to have...
By César Bréa and Laura Beaudin Companies spent more than $ 1 trillion worldwide on marketing in...
