Any business that aims to be competitive in 2022 needs an online marketing strategy. If your efforts aren’t yielding the desired results, it may be time to adapt. Members of the online small business community have experience trying out new platforms and increasing their reach. Read their top tips below.
Grow your online business with these resources
There are more resources than ever to grow an online business. So how do you find the best ones for your business needs? In this article from Take It Personally, Chantal Bechervaise details some popular options for small businesses.
Get Higher Rankings With These SEO Hacks
SEO is one of the best strategies to improve online business reach. In this Wishpond article, Nikola Roza goes over a few hacks that can jump-start your strategy. And members of the BizSugar community stepped in here.
Increase Engagement With These Social Media Content Ideas
Social media marketing is only effective if you can actually get customers to interact with your content. But how do you start conversations or increase likes if your audience isn’t particularly active? Jigar Agarwal offers ideas in this blog post by Neal Schaffer.
Using social media for customer service
Social media is not just about marketing. You can also use it to improve customer service. And by doing so, your customers will be more likely to interact with you and support you online. Learn more in this Platter of Gold article by Adeyemi Adisa.
Build brand and customer loyalty on social media
Indeed, social networks are an ideal channel to retain your customers. The connections you make on these platforms can do a lot for your brand. Read this Lion Blogger article by Trevor Michael for more on the subject.
Step up your TikTok marketing efforts
TikTok is an emerging social media platform that can help you reach many potential customers quickly. But if you’ve never opened an account, you may not know exactly where to start. Crowdspring’s Mary Kyamko shares a guide in this article.
Learn how to outsource your marketing to an agency or freelancer
If you want to quickly improve your marketing efforts, hiring an expert may be the best option. Some companies work with an agency, while others outsource to a freelancer. Anand Srinivasan explores both options in this Codeless article.
Compare the best podcast publishing sites
Podcasting can be a powerful marketing platform. Or you can even build your entire brand around a podcast. But finding the best platform can make a huge difference in the success of your show. Christopher Benitez shares some options in this Startup Bonsai article. And BizSugar members commented further here.
Write more clearly using plain language
Written content is often a powerful part of online marketing. But you have to learn to write clearly and in a way that your customers resonate with. David Leonhardt provides tips for doing just that in this Moss Media article.
Learn which blogging rules to break and which to follow
Blogs are different for every business. There are a few general rules that help this strategy work for many marketers. But sometimes those rules are meant to be broken. Ryan Biddulph of Blogging From Paradise explains which rules to follow and which to ignore in this blog post.
If you’d like to suggest your favorite small business content to consider for an upcoming community roundup, please send your hot tips to: firstname.lastname@example.org.